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Again and again, while shells and machine-gun fire swept the battlefield, he moved toward the wounded rather than away from danger. By the end of the war, the unarmed stretcher bearer of the North Staffordshire Regiment had become one of the most extraordinary gallantry figures of his generation and is widely recognised as the most decorated British other rank of the First World War.
Born in Staffordshire on 17 November 1891, William Harold Coltman worked as a gardener before the war and was deeply influenced by his Christian faith. He volunteered for the British Army in January 1915 and served with the 1/6th Battalion, The North Staffordshire Regiment (The Prince of Wales's). His beliefs made him reluctant to kill, so his battlefield service became centred on saving life as a stretcher bearer. That choice would repeatedly place him in situations where reaching a wounded soldier meant crossing ground exposed to enemy fire.
His courage was already evident during the Battle of the Somme in 1916, where his work with casualties led to a Mention in Despatches. His first Military Medal followed after an action in February 1917. Military Medals were normally gazetted without detailed published citations, but surviving accounts record that Coltman went into no man's land to rescue a wounded officer after a wiring party was caught by enemy fire. With the officer wounded in the thigh and lying dangerously close to the enemy, Coltman went forward and brought him back.
Only months later he earned a Bar to the Military Medal for a remarkable series of actions around Lens in June 1917. On 6 June, after mortar fire ignited a company ammunition and signal store, Coltman entered the danger area and removed bombs and Very lights. The next day he treated casualties after company headquarters was struck. On 14 June, when a tunnel collapse buried twelve men, he organised the rescue effort and supervised the evacuation of the injured. Although the award appeared in the London Gazette without a full citation, contemporary accounts describe these actions as examples of his gallantry, devotion to duty and disregard for personal danger.
His Distinguished Conduct Medal was earned during operations south-west of Lens between 28 June and 2 July 1917. Coltman repeatedly helped evacuate seriously wounded soldiers from the front line and continued until every casualty he could find had been removed. At night he searched captured trenches and the ground beyond them while exposed to shell and machine-gun fire. The recommendation praised his conspicuous gallantry, devotion to duty and indifference to danger, noting that his example inspired the men around him.
In September 1918, Coltman's determination was tested again near Bellenglise and the St Quentin Canal. On 28 September he dressed and carried wounded men while heavy artillery fire fell around him. During the advance the following day, he continued working without proper rest or sleep, treating casualties despite shell and machine-gun fire and refusing to stop until he was satisfied that no wounded men remained in his sector. His Bar to the Distinguished Conduct Medal cited the exceptional example of fearlessness and devotion to duty he gave to everyone around him.
Then came the action that placed William Coltman among the most celebrated Victoria Cross recipients of the First World War. During operations at Mannequin Hill, north-east of Sequehart, on 3 and 4 October 1918, Coltman learned that wounded soldiers had been left behind during a withdrawal. He went forward alone under fierce enfilade fire, found the casualties, treated their wounds and, on three separate occasions, carried wounded comrades on his back to safety. He continued tending casualties for roughly forty-eight hours. His Victoria Cross citation praised his conspicuous bravery, initiative and devotion to duty. The award was published in the London Gazette in January 1919, and King George V personally invested him with the Victoria Cross at Buckingham Palace on 22 May 1919.
Coltman's wartime record also included the French Croix de Guerre, recognition from an Allied nation for his service. The decoration itself is firmly documented, although a detailed surviving Coltman-specific French citation and its exact citation level have not yet been established from sufficiently authoritative evidence. His campaign and service record also brought the 1914-15 Star, British War Medal and Victory Medal, while his later public and military service was recognised through further medals visible in his ribbon rack.
After the First World War, Coltman returned to civilian life in Burton upon Trent, working for the local Parks Department. During the Second World War era he again served his community through the Army Cadet Force, receiving a commission in 1943 and later commanding the Burton cadets before relinquishing his commission in 1951. The man who had repeatedly walked into enemy fire to save others remained notably modest about his achievements.
William Harold Coltman died on 29 June 1974, aged 82, and was buried at St Mark's Church in Winshill. His medals, including the Victoria Cross, are preserved at the Staffordshire Regiment Museum, where his story remains closely associated with the regiment he served. His legacy is not simply the number of decorations he received. It is the remarkable consistency of the actions behind them: when others were wounded, trapped or abandoned under fire, Coltman repeatedly chose to go back for them.
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